• Beautiful Dochula Pass (3100 mtr) above Sea Level
    Located on the way to Punakha from Thimphu
  • View of mighty Himalayan Mountains
    Viewable from Jomolhari - Yagtsha Trek
  • Bhutanese Architectural and Engineering Bridge
    Located near beautiful Punakha Dzong
  • Barshong ruin Dzong built by Zhabdrung Rinpoche
    Located on the way to Lingshi from Thimphu.
  • Paro International Airport
    Very scenic international airport
  • Bhutan Retna Travels (BRT)
    Retna Info Tech & Enterprise, the sibling firm of BRT

Economists of the world over have argued that the key to happiness is obtaining and enjoying material development. Bhutan however, adheres to a very different belief and advocates that amassing material wealth does not necessarily lead to happiness. Bhutan is now trying to measure progress not by the popular idea of Gross Domestic Product but by through Gross National Happiness.

His Majesty the third Druk Gyalpo Jigme Dorji Wangchuck expressed his view on the goals of development as making “the people prosperous and happy.” With this strong view in mind, the importance of “prosperity and happiness,” was highlighted in the King’s address on the occasion of Bhutan’s admission to the United Nations in 1971.

While the emphasis is placed on both, prosperity and happiness, the latter is considered to be more significant. The fourth Druk Gyalpo emphasized that for Bhutan “Gross National Happiness,” is more important than “Gross National Product.” Thus, Gross National Happiness is now being fleshed out by a wide range of professionals, scholars and agencies across the world.

Druk Gyalpo Jigme Singye Wangchuck the fourth King of Bhutan said that the rich are not always happy while the happy generally considered themselves rich. While conventional development models stressed on economic growth as the ultimate objective, the concept of Gross National Happiness is based on the premise that true development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other.

The philosophy of Gross National Happiness has recently received international recognition and the UN has implemented a resolution “…recognizing that the gross domestic product does not adequately reflect the happiness and well-being of people,” and that “…the pursuit of happiness is a fundamental human goal”.


The four main pillars of Gross National Happiness are:

  1. Equitable and equal socio-economic development
  2. Preservation and promotion of cultural and spiritual heritage
  3. Conservation of environment and
  4. Good governance which are interwoven, complementary, and consistent.

These pillars embody national and local values, aesthetics, and spiritual traditions. The concept of Gross National Happiness is now being taken up the United Nations and by various other countries.

BRT Contact Address

Bhutan Retna Travels (BRT)

Registered Office : IT Park
Babesa, Thimphu
Ph: +975-17690441
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 Website : www.brt.bt

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